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LANDING PAGE REDESIGN

IntentX

IntentX is a next-generation online platform for trading financial contracts, specifically perpetual futures. With a heavy focus on UX and the ability to offer products competitive with centralized exchanges, IntentX aims to increase the adoption of on-chain derivatives trading.

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Challenge

IntentX’s original landing page catered to the interests of its investors, emphasizing infographics to help comprehend the distinctive trading architecture offered by IntentX. Following the successful closure of its seed round and with the imminent launch of its open-beta trading platform, IntentX enlisted my services to redesign its landing page, now with a focus on engaging the platform's intended user base.

Goals

  • Design a landing page geared towards the target users of IntentX, highlighting key features of the trading platform.

  • Integrate technical elements such as dynamic video elements, interactive banners, and data visualization features all while maintaining our brand identity.

Drawing Inspiration

I researched competitors like Vertex Protocol, dYdX, and Hyperliquid to grasp how users interact with relevant content. Drawing inspiration from this exploration, I developed a strategy to present educational information on decentralized derivatives exchanges while highlighting the trading platform's features.

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Paper Wireframes

Inspired by my competitive research, I created paper wireframes illustrating different information flows. Given the client's request for the landing page to function as an 'About' page for the product, it was crucial to ensure that the information flow was not only aesthetic, but also remained intuitive for users to effortlessly grasp details about the product. The design aimed to captivate users, encouraging them to scroll further and engage continuously in the learning process.

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Final Design

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“Annmarie's turnaround time for the project was not only swift but also required minimum edits, thanks to her attention. The design not only incorporated all the required elements but also enhanced the user experience through thoughtful layout and navigation."

Levy, Founder of IntentX

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